A&A Doula Consulting is committed to advancing equitable maternal health outcomes through strategy, innovation, and partnership. Co-founded by Averjill Rookwood Lacey and Angela Daniel, the firm advises health systems, community organizations, and government entities on integrating doula care into policies, programs, and clinical practice.

A&A Doula Consulting is the creator and operator of the Doula Friendly Hospital Designation, the nation’s first framework recognizing hospitals that welcome doulas as essential members of the care team. Through tailored consulting, the company helps institutions design sustainable, culturally responsive approaches that improve trust, access, and outcomes for birthing families.

Key areas of work include:

Guiding hospitals and health systems through the Doula Friendly designation process (assessment, planning, implementation, and maintenance)

Partnering with community organizations to strengthen and expand the doula workforce

Advising government agencies and initiatives on evidence-based maternal health programs

Supporting policy and systems change to advance equity in maternity care

🌐 Learn more: thedoulaconsultants.com | doulafriendly.com

A&A Doula Consulting

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