Lisa Melton

Chief Marketing Officer, AAA Northeast at AAA

Lisa Melton, CPCU has over 23 years of work experience in various roles within the insurance industry. Lisa began their career at Amica Insurance, where they held positions such as Senior Account Manager, Sales Supervisor, and Branch Sales Manager. Lisa then advanced to higher-level roles, including Assistant Vice President of Sales and Client Services, where they led strategic planning and oversaw branch operations across multiple states. Melton also served as Assistant Vice President of Marketing, where they focused on increasing brand awareness, generating leads, and enhancing customer loyalty. Lisa later transitioned to the role of Assistant Vice President of Corporate Communications, where they worked on internal and external communications, public relations, and social media. Currently, Melton is working at AAA Northeast, first as Vice President of Insurance Marketing and later as Chief Marketing Officer, responsible for membership acquisition, retention, marketing, public and government relations, and project management. Throughout their career, they have demonstrated a strong ability to drive sales, improve customer satisfaction, and effectively manage teams and projects.

Lisa Melton, CPCU has a Bachelor of Business Administration (BBA) degree in Accounting and Management from St. Bonaventure University, which they obtained from 1987 to 1991. Lisa then pursued a Master of Science degree in Insurance Management from Boston University, starting in 2009. Lisa also participated in a Professional Development Program in Marketing at Harvard University, completing it in 2013. In addition, they obtained a Program Certificate in Competing in the Age of AI from Harvard Business School Executive Education, which is expected to be completed in 2022. Furthermore, Lisa completed the Bentley University Women's Executive Leadership Program in 2017.

Lisa Melton, CPCU has earned several certifications in addition to their educational background. Lisa is a Women's Equity Challenge Finisher from AAA Northeast, obtained in October 2023. Lisa is also an Associate in Management and a Chartered Property Casualty Underwriter, both granted by the American Institute for Chartered Property Casualty Underwriters. Additionally, they hold a Community Specialist Certification from the Word of Mouth Marketing Association.

Links

Previous companies

Amica Mutual Insurance logo

Timeline

  • Chief Marketing Officer, AAA Northeast

    August, 2018 - present

  • Vice President Insurance Marketing

    July, 2017

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