• AAA

Scott Hammerle

Managing Director, Travel And Digital Marketing

Scott Hammerle is an accomplished executive with extensive experience in travel and digital marketing, currently serving as Managing Director at AAA National since November 2017. His leadership encompasses various AAA Travel teams, including the AAA Diamond program and consumer insights functions. Prior to this role, Scott founded Lessons from the Castle, providing inspiration and workshops for major organizations. His tenure at Wyndham Vacation Ownership included positions as Vice President and Director, where Scott implemented data-driven strategies for analytics and business operations. Earlier experiences at Walt Disney World involved pivotal roles in pricing analysis, insight integration, and customer experience enhancements. Scott holds an MBA from Stetson University and a BA in Broadcast Communications from Barry University.

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