Terry Patton is an experienced professional in the sales and marketing sector, currently serving as the Senior AAA Multimedia Marketing Manager at AAA National since December 2013. In this role, Terry manages sales and marketing initiatives across multiple states in the Midwest and South, focusing on hotel advertising and revenue programs to enhance AAA's revenues, average daily rate (ADR), and market share for lodgings. Prior experience includes serving as the Regional Sales & Marketing Manager at the AAA National Office from December 1993 to December 2010, where Terry developed multimedia market strategies for clients in hospitality, travel, and tourism, effectively reaching AAA's substantial member base. Earlier career experience includes a role as the St. Louis Sales & Marketing Manager at Pro Sports Publications, specializing in game day and collectible publications. Terry holds degrees from the University of Missouri-Columbia and St. Louis University.
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