Hema Widhani is the Chief Brand, Experience and Marketing Officer at Edward Jones and a member of the Board at AAR Corp. With extensive experience in digital transformations across both financial services and marketing, Hema has held senior roles focusing on customer acquisition, engagement, and revenue expansion. Previously serving as Chief Customer Officer at Prudential, Hema significantly contributed to the firm's digital strategy and product development. Hema also has a history of success in various leadership positions at firms such as CITICARDS, Citibank, and E*TRADE, where they consistently delivered impactful results and drove organizational change. Hema received a Bachelor's degree in Economics from Delhi University and an MBA in Marketing and Strategy from Carnegie Mellon University, and is currently pursuing a Master's in Business Economics and Econometrics from Lancaster University.
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