Cherie Fu

Cherie Fu is an accomplished professional with extensive experience in digital media and marketing. Currently serving as Senior Director of Digital Media & Programs at AARP since September 2014, previous roles include Director of Digital Media & Programs at the same organization, Integrated Marketing Manager at McKinley Marketing Partners, and Head of Marketing North America at YOOX. Cherie has also held positions such as Director of E-Commerce at Estee Lauder, Associate Director of Strategy & Analysis at Digitas Health, Manager of Retention at Time Inc., and Senior Manager of E-Book Business Development at HarperCollins Publishers. Cherie began a career as a Consultant at Booz Allen Hamilton. Educational qualifications include an MBA from Harvard Business School and a BA in Psychology from Yale University.