Christine Edwards

Christine Edwards is an experienced professional with a strong background in sales operations and media sales, currently serving as Senior Director of Sales Operations at AARP since June 2004. Edwards oversees multi-department budgets and leads CRM and sales technology implementation efforts, enhancing sales efficiency and management visibility. Previous roles include Director of Media Sales Operations, where strategic leadership resulted in a 20% increase in sales volume while maintaining headcount. Earlier experience spans various positions in advertising and traffic management at companies such as The Knot, Lorelli, PRIMEDIA, and The Walt Disney Company. Edwards holds a BA in Sociology from Villanova University, with additional education from prestigious institutions including the University of Virginia Darden School of Business and Georgetown University.