Laura Cecil

Laura Cecil is a seasoned professional in digital strategy and marketing, currently serving as Senior Director of Digital Strategy & Marketing at AARP since May 2021. In this role, Laura leads the development of AI-driven personalization strategies to enhance consumer engagement. Prior to AARP, Laura held the position of Director of Marketing at Mi9 Retail, where the focus was on demand generation for B2B SaaS solutions. With extensive experience at Marriott International from 2001 to 2020, Laura played pivotal roles in loyalty marketing performance management, digital product development, and analytics, emphasizing the importance of customer engagement and operational efficiency. Laura's earlier experience includes a senior marketing manager role at 2nd Century Communications. Educational qualifications include a Master’s degree in Psychology from Duke University and a Bachelor’s degree in Psychology from Villanova University.