Lynette Olifer is a seasoned digital marketing professional with extensive experience in various analytical and management roles. Currently serving as a Digital Marketing Analyst for AARP since September 2019, Lynette previously owned and managed The Preppy Elephant, LLC, from December 2012 to December 2018, where responsibilities included directing sales and marketing efforts. Lynette's experience also features contract positions with notable organizations such as ExxonMobil, Microsoft, and The Washington Post, focusing on market research, strategy, and performance analytics. With a career that began in sales analysis at Ralph Lauren and merchandise planning at Britches of Georgetowne, Lynette has developed a robust skill set grounded in market insights and strategic communications. Lynette holds a degree from North Carolina State University.
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