Rene Rios

Rene Rios is an accomplished professional with extensive experience in digital membership marketing and marketing strategy. Currently serving as Vice President of Digital Membership Marketing at AARP since January 2008, Rene has also held pivotal roles such as the Director of Digital Channels. Prior to AARP, Rene worked at XM Satellite Radio in segment marketing and at AOL in various leadership positions, including Director of Print and Alternative Media, Director of Acquisition Strategy, and Director of Direct Mail and Telemarketing. Rene's expertise includes managing multi-million dollar marketing budgets and developing targeted marketing strategies, particularly focusing on the Hispanic market. Academic qualifications include an Executive Education in Leadership, Management, and Operations from Georgetown University McDonough School of Business, alongside a Bachelor's degree in Business Administration from the University of Mary Washington.