Rob Mulcahy is a seasoned professional in digital analytics and marketing strategy, currently serving as the Director of Digital Analytics & Strategy at AARP since May 2023. With extensive experience in managing analytics operations, Mulcahy has held key positions at notable organizations, including Senior Manager roles at Cvent and Truth Initiative, where responsibilities included overseeing Adobe Analytics implementations, providing in-depth performance analysis, and optimizing marketing strategies through data-driven insights. Mulcahy's background is complemented by a Bachelor of Arts in Communication from McDaniel College. Throughout a diverse career, Mulcahy has demonstrated expertise in leveraging data to elevate marketing efforts and drive organizational success across multiple platforms and industries.
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