Shannon O'Donnell

Shannon O'Donnell is an experienced Email Marketing Manager currently working at AARP since November 2022. Previous roles include Senior Email & SMS Marketing Manager at Wavebreak, where responsibilities involved client strategy development, marketing copywriting, and campaign tracking. As an Email Marketing Strategist at Mindgruve, Shannon planned and launched client email campaigns, created branded templates, and conducted audits to optimize strategies. At St. Paul Research, the role of Email Production Specialist included coding, testing, and scheduling extensive email communications while maintaining high deliverability and click-through rates. Shannon holds a Bachelor's degree in Digital Communications with a focus on Public Relations from the University of Baltimore, earned in 2019.