Sonia M A.

Sonia M A. currently serves as Senior Vice President of Operations, Strategy & Analytics at AARP, where responsibility includes managing a team that provides data sourcing, targeting recommendations, audience selections, and campaign/test analyses across all business units. Previous roles at AARP include Vice President of DB Marketing Services & Analysis and Senior Director of Database Marketing Services & Analysis. Sonia also held positions at InPhonic, overseeing marketing analysis implementation, and at AOL, where management of a team focused on campaign and financial analysis shaped member acquisition strategies. Early career experience includes a marketing role at Hewlett Packard and a marketing manager position at TeleServ Corporation. Sonia holds a Bachelor of Science in Business Administration with a focus on Marketing and International Business from Georgetown University and an MBA in Marketing and Information Systems from the University of Maryland.