Steve Cobb is a seasoned professional in brand sponsorships and marketing strategy with extensive experience in the sports and entertainment industry. Currently serving as the Brand Sponsorships and Experience Manager at AARP, Steve focuses on managing brand sponsorship and experience strategies. As an Executive Consultant at NextUp Partners, Steve leverages expertise in marketing and partnerships to innovate within the sports business consultancy sector. Previously, as President, Co-Founder, and VP of Partnerships at Hashtag Sports, Steve led a prominent sports B2B media and events startup, orchestrating acclaimed industry conferences and extensive programming. Additionally, as Partner and Co-Founder of Activ8Social, Steve pioneered social media strategies for top brands and athletes. Early career experience includes serving as a lead analyst in investment banking at Stifel Financial Corp., specializing in middle-market transactions. Steve holds a Bachelor of Science degree in Economics and Psychology from Cornell University.
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