Tom Previ

Tom Previ is an experienced marketing professional currently serving as Director at AARP since April 2016, focusing on enhancing brand equity and understanding among diverse audience segments. Prior to AARP, Tom worked as a Consultant at McKinley Marketing Partners, where key responsibilities included optimizing member experiences through analytical research and process design. Tom also spent over a decade at Marriott International, serving as Senior Director for JW Marriott Brand Marketing, where strategic initiatives included partnerships, digital marketing, and customer engagement enhancements. Tom holds a Bachelor of Arts in Communications from George Mason University and completed the Directors Executive Education Program at Georgetown University McDonough School of Business in 2021.