AB ADVISORY is an independent global marketing agency specialized in brand marketing and retail development in China. We help brands around the world from the luxury, fashion, and lifestyle sector to grow their brand and build their success in China.

The agency was founded by Anaïs BOURNONVILLE 安英婵 to provide a more meaningful ecosystem with passion and expertise between China and the West. A strong global network, a creative agency, and an agile organization to serve our brands in the most competitive market in the world. Our services cover consumer insights, trends forecasting, data analytics, expert advisory, social media, press, influencers, celebrities, e-commerce, and retail.

AB ADVISORY

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