AB Fits is the creation of Howard Gee — a lifelong San Franciscan with a sharp eye and a love for denim done right. What started as a dream over 35 years ago has become a destination for customers around the world who value thoughtful design, premium quality, and a distinctly personal touch.

From the start, Howard’s deep knowledge of fit and fabric built a loyal following. Today, that same philosophy guides our approach — finding and fitting the best denim, tops, bottoms, and outerwear from unique designers across the globe. While the assortment has grown, the commitment to lasting style and impeccable service hasn’t changed.

Located on the oldest street in San Francisco, in the neighborhood that birthed the Beats, AB Fits offers a curated collection of men’s and women’s clothing that blends craftsmanship, character, and that intangible something you recognize the moment you see it.

We believe great clothes should speak for themselves — and we’re here to help you find what speaks to you.

Howard's deep knowledge and fit expertise has built a long-loyal customer base. And, though his offerings have expanded since those early days, he is still very much focused on finding and fitting the best denim, tops, bottoms, and outerwear available from some of the most unique designers around the globe.

AB Fits provides up-front personal service to clothe their customers in a global assortment of cherry-picked men’s and women’s premium, design-forward styles. Like being located on the oldest street of San Francisco in the neighborhood that gave birth to Beats, the store puts people in clothes that embody character, quality and that something that you know when you see it, but you can't put a name on it.

We care what you wear.

AB Fits

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AB Fits

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