Sam Smart is the Head of Digital Media for AB InBev's in-house agency draftLine Europe, where they spearhead social and programmatic media strategy across the EU Zone. With a background in digital media, Sam previously served as Digital Media Manager and Digital Media Lead at draftLine, as well as in various roles at MEC and the Dentsu Aegis Network, focusing on high-profile accounts such as AB InBev and IKEA. Sam holds a Bachelor of Arts in Business and Management from the University of Reading and has developed extensive experience in managing and executing comprehensive digital campaigns.
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