Simone Chaffiotte

Simone Chaffiotte is a seasoned marketing professional with extensive experience in audience strategy and insights. Currently serving as Global Director of Marketing Strategy & Insights at AB InBev, Simone leads a team focused on first-party data strategy and actionable insights, driving metrics in direct-to-consumer channels. Prior to this role, Simone held various leadership positions at dentsu international, including SVP, Director of Audience and Insights, where responsibilities included mentoring analytics teams, redefining audience strategies, and generating significant revenue from customer insights projects. Simone's career also includes significant contributions at Ogilvy & Mather, where data analysis and strategic insights were instrumental in supporting brand strategies across various sectors. Educated at UNC Kenan-Flagler Business School, with additional studies at The Chinese University of Hong Kong and Copenhagen Business School, Simone combines a solid educational background with a proven track record in driving impactful marketing strategies.