Wouter Labro is the National Wholesale Director at Anheuser-Busch InBev, where they focus on implementing B2B tools. A former Business Economics student from KU Leuven, Wouter began their career in the Market Visionaries Program at AB InBev, leading to a promotion to Sales Process Optimization Manager for Europe. After a brief sabbatical to travel, Wouter returned to AB InBev and now leverages their passion for commercial strategy and sales in the fast-moving consumer goods industry. Wouter's interests also include management, sports, and consulting.
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