Eduardo Guedes serves as a member of the Superior Council at Cenp - Fórum da Autorregulação do Mercado Publicitário since May 2024 and holds the position of Marketing Director at YDUQS since May 2019. Additionally, Eduardo has been a counselor at CONAR Brasil and a director at the ABA since October 2019. Eduardo is also a digital marketing and growth professor at Estácio, receiving recognition as one of the top ten professors in Brazil. Prior experience includes significant roles such as CMO at Yahsat, Head of Business Unit and Head of Marketing at Oi, and various leadership positions at Claro Brasil and Brasil Telecom. Eduardo's educational background includes a professional course at Stanford University, a course at MIT in digital strategy, and a master's degree in Psychiatry from the Universidade Federal do Rio de Janeiro, along with a degree in Marketing from PUC - RJ.

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