Fernando Cesário

Fernando Cesário is a seasoned marketing professional with 26 years of experience in marketing, trade marketing, and business management. Currently serving as the Chief Marketing Officer at ESPM, they lead the marketing department and have implemented significant structural changes to enhance operations. Previously, Fernando held various senior marketing roles, including Marketing Director at Pearson and CMO at Unicesumar, driving successful marketing transformations. Fernando's educational background includes a Master's degree in Consumer Behavior and ongoing doctoral studies at ESPM, along with several post-graduate qualifications in business and marketing. Recognized as one of the top leaders in marketing in Brazil, Fernando continues to contribute to the field as a member of the national board of ABA.