Abacus Data
Bruce Anderson is a seasoned communications professional with extensive experience in strategic counsel and advocacy. Currently serving as a Partner at spark*advocacy and Chairman at Abacus Data Inc., Bruce has also held various leadership roles, including Principal at Anderson Insight and Chairman at Summa Communications. Previous positions include Senior Advisor at NATIONAL Public Relations and President and CEO at Decima Research. With a foundation as a Founding Partner at Earnscliffe Strategy Group, Bruce has consistently demonstrated expertise in shaping communication strategies across multiple organizations since 1987.
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Abacus Data
Abacus Data Inc. is a full-service public opinion and market research firm specializing in public affairs and generational research. Abacus Data is one of Canada’s leading public opinion and marketing research firms. Having conducting research for some of North America’s leading corporations and advocacy groups, we deliver global research capacities with the attention to detail and focus of a boutique firm. Our work is guided by our commitment to our clients, the research process, and looking at things differently. These values mean that all reports, recommendations, and analyses produced by Abacus Data are supported by rigourously tested data, collected following the highest standards in research methodology. Often communication breaks down between organizations, the public, and other stakeholders because neither speaks the other’s language. At Abacus Data, we translate the attitudes and opinions of the public and other stakeholder for clients. This helps them make better decisions. Abacus Data has conducted public opinion research studies for some of North America’s leading public and private sector corporations in Canada, the United States and the United Kingdom. Our team of research professionals can manage all your research needs, both quantitative and qualitative. What’s different is how we interpret the data. No two research questions are the same. Neither is the method for answering them. What makes us different is our approach.