Christine Serbu

Christine Serbu is a seasoned professional in research and consulting, currently serving as a Senior Consultant at Abacus Data since February 2024. Prior to this role, Christine founded Syzygy Writing Studio and held the position of Principal from March 2023 to February 2024. At Leger, Christine progressed from Research Director to Senior Research Director from July 2019 to January 2023, and previously led teams at Yardstick Research from September 2012 to June 2019. Christine's career began as a Research and Teaching Assistant at the University of Alberta, where responsibilities included managing market research studies and coordinating student researchers. Christine's academic background includes a Bachelor of Commerce in Marketing and Business Law, a Bachelor of Arts in Sociology from the University of Alberta, and ongoing studies in Creative Writing at the University of Calgary.