Abacus Data
Christine Serbu is a seasoned professional in research and consulting, currently serving as a Senior Consultant at Abacus Data since February 2024. Prior to this role, Christine founded Syzygy Writing Studio and held the position of Principal from March 2023 to February 2024. At Leger, Christine progressed from Research Director to Senior Research Director from July 2019 to January 2023, and previously led teams at Yardstick Research from September 2012 to June 2019. Christine's career began as a Research and Teaching Assistant at the University of Alberta, where responsibilities included managing market research studies and coordinating student researchers. Christine's academic background includes a Bachelor of Commerce in Marketing and Business Law, a Bachelor of Arts in Sociology from the University of Alberta, and ongoing studies in Creative Writing at the University of Calgary.
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Abacus Data
Abacus Data Inc. is a full-service public opinion and market research firm specializing in public affairs and generational research. Abacus Data is one of Canada’s leading public opinion and marketing research firms. Having conducting research for some of North America’s leading corporations and advocacy groups, we deliver global research capacities with the attention to detail and focus of a boutique firm. Our work is guided by our commitment to our clients, the research process, and looking at things differently. These values mean that all reports, recommendations, and analyses produced by Abacus Data are supported by rigourously tested data, collected following the highest standards in research methodology. Often communication breaks down between organizations, the public, and other stakeholders because neither speaks the other’s language. At Abacus Data, we translate the attitudes and opinions of the public and other stakeholder for clients. This helps them make better decisions. Abacus Data has conducted public opinion research studies for some of North America’s leading public and private sector corporations in Canada, the United States and the United Kingdom. Our team of research professionals can manage all your research needs, both quantitative and qualitative. What’s different is how we interpret the data. No two research questions are the same. Neither is the method for answering them. What makes us different is our approach.