Ruby Cowan

Ruby Cowan is an experienced professional in Customer Relationship Management, Retention, and Loyalty within the luxury industry, currently serving as Vice President of Trade at ABASK since 2025. Previously, Ruby held various roles at MATCHESFASHION, including Head of Loyalty and CRM, where they managed a team and implemented successful retention strategies. Ruby also has a strong educational background with a Philosophy and Economics degree from the London School of Economics and Political Science and is an Accredited Level 3 Leader with Distinction from the Chartered Institute of Management. Ruby's expertise encompasses management, digital marketing, e-commerce, and data analysis, making them a well-rounded leader in customer experience.