ABASK
Sophia Seroff is an experienced buyer in the home sector, currently holding the position of Buyer - Home at ABASK since August 2025. Prior to this, Sophia worked as an Assistant Buyer - Home at Selfridges, focusing on stationery, fine writing, and seasonal products, and contributed to furniture and technology concessions at The Conran Shop. Previous roles include A&D Sales Consultant and Sourcing at WKworks and Interior Home Stylist at West Elm. Notably, Sophia has a strong background in fabric development and buying from the tenure at Burberry, where responsibilities spanned across women's outerwear and denim products, along with earlier internships in design at George @ Asda and Spinster's Emporium. Sophia holds a degree in Fashion Design (Menswear) from Nottingham Trent University and has furthered education in Interior Design and computer-aided design.
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ABASK
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Shining a light on craftsmanship and design, ABASK is the destination for curated, collectible and unique objects. We celebrate the process of creation: from sharing the skills of fourth-generation artisans and contemporary craftspeople to telling the stories behind pieces we have sourced globally. We simplify the search for items to collect as future heirlooms or purchase as a gift, all the while cherishing traditional artisanship. Products can be viewed not only by room, but also by aesthetic around our style pillars: Modernist, Classic, Minimalist and Bohemian. Available in 165 countries, ABASK offers a seamless shopping experience – allowing customers to browse and purchase from over 2,000 objects at launch, across 120 brands – all delivered in thoughtful, recyclable boxes designed by Paris-based artist Sarah Martinon.