Sophia Seroff is an experienced buyer in the home sector, currently holding the position of Buyer - Home at ABASK since August 2025. Prior to this, Sophia worked as an Assistant Buyer - Home at Selfridges, focusing on stationery, fine writing, and seasonal products, and contributed to furniture and technology concessions at The Conran Shop. Previous roles include A&D Sales Consultant and Sourcing at WKworks and Interior Home Stylist at West Elm. Notably, Sophia has a strong background in fabric development and buying from the tenure at Burberry, where responsibilities spanned across women's outerwear and denim products, along with earlier internships in design at George @ Asda and Spinster's Emporium. Sophia holds a degree in Fashion Design (Menswear) from Nottingham Trent University and has furthered education in Interior Design and computer-aided design.
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