Shining a light on craftsmanship and design, ABASK is the destination for curated, collectible and unique objects. We celebrate the process of creation: from sharing the skills of fourth-generation artisans and contemporary craftspeople to telling the stories behind pieces we have sourced globally.

We simplify the search for items to collect as future heirlooms or purchase as a gift, all the while cherishing traditional artisanship. Products can be viewed not only by room, but also by aesthetic around our style pillars: Modernist, Classic, Minimalist and Bohemian.

Available in 165 countries, ABASK offers a seamless shopping experience – allowing customers to browse and purchase from over 2,000 objects at launch,  across 120 brands – all delivered in thoughtful, recyclable boxes designed by Paris-based artist Sarah Martinon.

Design

Shopping

ABASK

ABASK's headquarters in London, United Kingdom

This department focuses on developing innovative visual and conceptual content to enhance brand identity and customer engagement.

Creative Services

The Creative Team at ABASK is responsible for visually representing the brand's dedication to craftsmanship and design. This team collaborates to produce captivating imagery and styling that showcases the unique objects offered, while ensuring that each piece's story and artistry are highlighted. From concept development to final edits, they craft an aesthetic that aligns with ABASK's core style pillars and enhances the shopping experience for collectors and gift-givers alike.

Creative Team

The Buying and Merchandising team at ABASK is responsible for sourcing and curating a diverse selection of unique and collectible objects that embody craftsmanship and design. They collaborate closely to identify trends, negotiate with artisans and brands, and ensure a seamless shopping experience for customers. By strategically selecting items that align with ABASK’s aesthetic pillars, the team plays a vital role in presenting a thoughtfully curated collection that celebrates traditional artisanship while appealing to a global audience.

Buying and Merchandising

The Content and Communications Team at ABASK plays a pivotal role in showcasing the brand's commitment to craftsmanship and design. They create compelling narratives around curated objects and the artisans behind them, ensuring that each piece's unique story resonates with customers. By developing engaging content and strategic communications, they enhance brand awareness and foster a deep appreciation for the artistry in ABASK’s offerings, ultimately enriching the customer shopping experience.

Content and Communications Team

This department focuses on managing relationships with clients and overseeing trade-related activities.

Client Relations

This department manages client relationships and oversees trade operations.

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Creative Team

Buying and Merchandising

Content and Communications Team

Client Relations

Client Services