Adriene Rivera

Adriene Rivera is an accomplished marketing professional with 13 years of experience in product marketing, go-to-market strategy, and marketing communications across B2B and B2C sectors. They have led integrated marketing initiatives at Microsoft, contributing to significant engagement and pipeline growth in multiple APAC markets. Adriene's previous roles include spearheading successful marketing strategies at Samsung and ABB, demonstrating a strong ability to drive product adoption and sales growth. Currently pursuing an MBA at Esade, they are expanding their strategic and problem-solving skills for future opportunities.