Barbara Obrist

Barbara Obrist is a passionate strategist and sales executive with extensive experience in driving growth and change within technology environments. Currently serving as the Global Sales & Marketing Manager at ABB Robotics, Barbara focuses on improving market penetration and fostering customer collaboration. Previously, they held leadership roles at leading companies such as Güdel, Rheinmetall Nitrochemie, and RUAG Aviation, where they managed diverse teams and implemented successful growth strategies. Barbara's educational background includes an Executive MBA in Marketing Management and a certification in General Management from Rochester-Bern Executive Programs, further enhancing their expertise in business innovation and sustainability.