Clara Herberg is a specialist in digital media, brand, and content strategy with extensive experience in marketing and communications for innovative organizations. Clara led Marketing & Communications strategies at IE Business School and served as Content Marketing Manager at EF Academy, where they launched significant projects, including a $200 million campus in Pasadena. Currently, Clara is the Web & Digital Storytelling Manager at ABB, where they lead a global digital community and drive online transformation initiatives. Clara holds a Master's degree in Visual and Digital Media from IE Business School and a Bachelor's degree in English from UCL.
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