Craig Wicker is a seasoned senior executive with over 25 years of experience in the electrical industry, currently serving as Vice President of Marketing and Product Management for North America at ABB Switzerland Ltd. Wicker has a diverse background that includes roles at major manufacturers like Westinghouse Electric Company, Square D Company, and AZZ Incorporated, as well as experience in entrepreneurial environments. Known for strong marketing and sales expertise, Wicker specializes in segment marketing, strategic pricing, and organizational development, while fostering a continuous improvement culture. Wicker holds a Bachelor of Science in Industrial Management with a focus on Marketing from Purdue University and is committed to developing talent for long-term success.
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