Doug Hoppe

Doug Hoppe is an experienced digital marketing professional currently serving as Digital Marketing Manager at ABB. Previously, Doug was a Performance Marketing Manager at Bazaarvoice, where responsibility included leading global strategy and execution for paid media channels, emphasizing measurable sales pipeline and return on ad spend. At IFS, Doug progressed through multiple roles, ultimately overseeing a "center of excellence" team focused on digital marketing, PR, social media, and events while managing various digital marketing channels in North America. Doug holds a Bachelor's degree in Advertising and Marketing from the University of Wisconsin-Milwaukee.