Fernando Abad

Fernando Abad is an accomplished marketing professional with extensive experience in various strategic roles across multiple industries. Currently serving as the Regional Marketing Communications Manager at ABB, Fernando leads initiatives aligned with strategic objectives in the Americas while ensuring global alignment. Previous roles include Marketing and Communications Manager at Sandvik, where marketing strategies were translated into actionable plans, and Marketing Director positions at MAJOR and MAS Industries, achieving significant growth in brand visibility and engagement. Fernando has also demonstrated expertise in market analysis and product strategy as Director of Consumer Insights at TNS Mexico. Fernando holds a Business Certificate from Concordia University and a Law degree from Universidad Iberoamericana.