Fernando Barraza

Fernando Barraza is currently the Lead Marketing Communications Manager for Motion LATAM at ABB, focusing on sustainability and energy efficiency. With a robust background in marketing and sales across various industries, Fernando has served as a Marketing Communications Leader for Latin America at MSA and held managerial roles at Dräger and Universidad de Valparaíso. Additionally, they have experience in marketing analysis from Tur Bus and product management at Fjord-Seafood. Throughout their career, Fernando has also consulted for local and multinational companies in sectors including retail, mining, energy, medical, HORECA, and viticulture.