Heather Vanslyke

Heather VanSlyke is an accomplished marketing professional with extensive experience in digital engagement and marketing strategy. Currently serving as the Senior Marketing Manager for Digital & Customer Engagement at ABB Electrification Products, Heather drives lead generation initiatives and creates industry-relevant content to enhance customer engagement across digital platforms. Prior roles include Senior Marketing & Communications Manager at GE Energy Connections, where Heather designed integrated marketing programs with measurable ROI, and Canadian Marketing Leader for GE Consumer & Industrial, focusing on marketing strategy for the lighting and electrical distribution sectors. Previous experience also includes a Marketing Manager position at Dundas Jafine Inc. and Assistant Marketing Manager at Mumby & Associates Ltd. Educational credentials include a Business Administration degree with a focus on Marketing from Humber College and an OSSD Diploma from Gordon E. Perdue Secondary School.