Ignacio Blanco

Ignacio Blanco, MBA, is a Global Marketing Manager at ABB Robotics, where they oversee marketing strategies across multiple international markets. With over 25 years of experience in marketing and communications, Ignacio has specialized in B2B product and portfolio go-to-market strategies, lead generation, and digital marketing. They co-owned Evocreative from 2011 to 2015 and held significant roles at various organizations, including Editor and Digital Marketing Specialist at LA RAZÓN Newspaper and Marketing Manager at Hexagon Manufacturing Intelligence. Ignacio holds an MBA from ENEB - Escuela de Negocios Europea de Barcelona and has a background in law and communications from U.N.E.D. and Complutense University.