Lena Poëll

Lena Poëll is currently the Head of Brand Design and Governance at ABB, where they drive the continuous development of the global brand and oversee various design disciplines. Previously, Lena held the role of Global Brand Governance Manager at ABB, playing a key part in launching and implementing the company's refreshed brand identity. Additionally, Lena has experience as a Brand Designer at Jung von Matt/Limmat and as a Designer at Interbrand, developing visual concepts for prominent brands. Lena holds multiple degrees in Marketing, Sales, and Communications, and has participated in leadership programs, including the High Impact Leadership Programme at INSEAD.