Martin Hoffmann has extensive experience in business development and management within ABB since March 2013, currently serving as Local Division Manager for LV IEC Motors and Head of Business Development in Motion Germany. Hoffmann's responsibilities include the formulation of business development strategies, market intelligence, sustainability initiatives, and management of a diverse team dedicated to market management and OEM business development. Previous roles at ABB include Business Development Manager for Motors & Drives and sales management for medium voltage drives in Southern Germany. Hoffmann began his career at Natus GmbH & Co.KG as a dual student and holds a Master of Science in Industrial Engineering and a Bachelor of Electrical Engineering, focusing on automation and power.
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