Nabeel Shariff

Nabeel Shariff is an experienced analytics professional specializing in data integration, ETL, and data transformation. Currently serving as the Head of Digital Analytics at ABB, they have previously held significant roles at Mattel EMEA and TUI, where they led digital analytics teams and implemented innovative solutions to enhance user experiences. With over 14 years of diverse digital exposure, Nabeel has made substantial contributions to marketing, digital merchandising, and customer loyalty efforts at major companies including Huawei and Epson. Nabeel holds a Master of Science in Marketing from the University of Bath and continues to pursue further education in marketing and content management.