Norm Sowards

Norm Sowards possesses extensive experience in marketing, strategy, and integration within the electrical and industrial sectors. Currently serving as CMO/SVP of Marketing and Strategy at ABB since June 2018, responsibilities include leading product marketing, strategic planning, and demand generation. Sowards has previously held multiple senior positions at GE Energy and GE Industrial Solutions, contributing to significant initiatives such as the divestiture of GE Industrial Solutions and the integration of major acquisitions. A graduate of West Virginia University Institute of Technology with a BS in Electrical Engineering, Sowards has honed expertise in product marketing, market development, and business operations throughout a diverse career spanning over three decades.