Paco Liebrand

Paco Liebrand currently serves as the Global Head of Brand and Senior Vice President at ABB, a leader in electrification and automation, since July 2023. Prior to this role, Paco was the Group Head of Brand and Vice President at Vattenfall from November 2015 to July 2023, where the focus was on enabling fossil-free living through collaboration with various stakeholders. Paco's extensive experience in marketing includes positions as Director of Marketing Strategy at JTI, Brand Director for Taiwan, and roles at T-Mobile Nederland and O2, where Paco led initiatives in product marketing and business development. Paco holds multiple degrees from INSEAD and other prestigious institutions, with a strong background in international management and marketing.