Rob MacPherson is a nationally recognized business leader in Canada, currently serving as the Commercial Director and Senior Vice President of Sales for the Electrification Business at ABB Canada. With over 32 years of experience in the Canadian Electrical industry, Rob has demonstrated a keen ability to unite people and technology to drive innovation. Previously, Rob held the roles of Vice President at ABB and National Sales Manager at Thomas & Betts. Rob continues to contribute to the development of distributor and partnership programs, segment strategies, and supports the next generation of business leaders through mentorship. Rob is pursuing a degree in Business/Commerce at Wilfrid Laurier University.
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