Chester Tan

Chester Tan is a brand consumer lead, digital change agent, and marketer with extensive expertise in digital marketing and transformation. Chester's career began at BLUE Interactive Marketing as an Engagement Director, where they significantly contributed to HP's revenue through targeted campaigns. Currently, as the APAC Digital Engagement, Content and Brand Experience Lead at Abbott, Chester is focused on pioneering a digital-first approach to marketing and content creation in the APAC region, achieving notable uplifts in customer lifetime value and engagement. Previously, Chester held key roles in organizations like FrieslandCampina, where they led digital transformation initiatives, and founded a retail consultancy aimed at enhancing customer engagement for shopping malls.