David Casanova Díaz is a strategic marketing leader specializing in revenue management with extensive experience across various countries and industries in top-tier companies. They served as the Global Net Revenue Lead at Bayer from 2020 to 2022, where they developed revenue optimization strategies and led analytical processes. Currently, they are the Associate Director of Global Strategic Business Excellence at Abbott, focusing on driving business efficiencies and optimizing portfolio strategies. With a background that includes roles in data analytics, reporting, and commercial analysis, David demonstrates a strong ability to deliver fact-based recommendations and foster key customer partnerships.
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