Elif Yavuz is a seasoned marketing director currently leading the Biowearables division at Abbott and has extensive experience in the health tech and consumer healthcare sectors. Previously, Elif held various marketing roles at Reckitt, where they developed global strategies for brands such as Nurofen and Scholl, and contributed to significant revenue growth in multiple product categories. Elif began their career as a marketing associate at Eli Lilly and Company, and also gained experience as a marketing intern at Unilever. With a strong background in innovation and brand management, Elif is recognized for their consumer-centric approach and leadership in high-growth environments.
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