Emma-Jane Rowlands is currently the Category and Trade Marketing Lead at Abbott, where they track trade marketing performance and develop account-based strategies to drive business impact. Prior to Abbott, Emma-Jane served as the Marketing Activation Manager at BRITISH CANNABIS® and Communications Planning Lead at Three, delivering comprehensive marketing strategies across various channels. Their earlier experience includes roles at Comvita Limited, Mondelēz International, and JACOBS DOUWE EGBERTS, where they honed their skills in product marketing, communications planning, and channel marketing. Emma-Jane possesses a strong background in leveraging data and creative approaches to enhance brand presence in the market.
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