Erica Howe

Erica Howe is a seasoned professional with extensive experience in shopper insights, category management, and sales strategy within the consumer goods sector. Currently serving as Shopper Insights & Category Manager at Abbott since July 2017, Erica manages over $360 million in gross sales and acts as a key sales liaison among various internal partners and the field sales force. Prior roles at Abbott include National Account Manager for Kroger and Account Manager for Publix, where Erica oversaw significant product portfolios and consistently achieved sales goals. With a background in trends and insights consulting at Mary Kay Inc. and LPK, Erica has demonstrated exceptional leadership in sales performance and creative direction. Erica holds a Bachelor's degree in Fashion Design - Product Development from the University of Cincinnati.