Hien Le

Hien Le is currently the Market Insights Director at Abbott, where they lead insights for the Vietnam market and drive consumer-centric initiatives to foster business growth. Previously, Hien held various roles at PepsiCo, including Consumer Insights Manager and Insights Lead for the Asia Pacific region, where they contributed significantly to brand strategy and product development. Hien also worked at Unilever as a Consumer & Market Insights Assistant Manager, focusing on analyzing market trends and consumer behavior. Educated at Foreign Trade University, Hien earned a Bachelor's degree in International Business. In their personal time, they write travel and book reviews.