Keith Tan has extensive experience in trade marketing, having held various positions in leading companies. At Unicharm, Keith served as Trade Marketing Manager from July 2020 to June 2021. Currently, Keith is a Trade Marketing Manager at Abbott since June 2025. Previously, Keith worked at MAMEE-Double Decker (M) Sdn Bhd as Assistant Trade Marketing Manager and held multiple roles at Beiersdorf Malaysia, including Assistant Channel Marketing Manager and Shopper & Customer Marketing Manager. In addition, Keith gained experience at Castrol as Channel Support Specialist and at Mandom (M) Sdn Bhd in trade marketing roles. Keith earned a Bachelor of Business Administration in Marketing from Universiti Putra Malaysia from 2007 to 2010.
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