Saba Farah

Saba Farah is currently the Lead Event Management for Abbott, focusing on commercial event strategies. Saba has built a strong career in marketing services, having previously held roles including Manager and Assistant Manager in the same field. With experience managing marketing activities for various therapeutic areas and a proven track record in event management, Saba is adept at handling challenging briefs while maintaining positive client relationships. They hold an MBA in Marketing and two degrees in Economics from Karachi University, further enriching their expertise in the field.